Winning back shoppers who haven't visited in a season

In fashion, churn is quiet and seasonal. A customer who bought during Diwali may simply not think of you again until next festive season — unless you give her a reason. A whole season of silence is how boutiques lose good customers to the mall.

The 60-day fashion win-back

Clothing purchase cycles are longer than a cafe's, so trigger the win-back at 60 days without a visit — warm, personal, and tied to something new.

"We've just unpacked the new season and thought of you — here's 15% off your comeback look. Code: COMEBACK."

Pair it with what's new

• ✓Lead with new arrivals, not just a discount — give them a reason, not only a coupon.
• ✓Reference their past style tags (ethnic, western) so it feels personal.
• ✓Escalate gently: a stronger offer at 90 days if they still haven't returned.

Because it's automated, it runs on every lapsing shopper without you tracking a spreadsheet — quietly pulling customers back before they become someone else's regular.