Built in Kerala. Built for India's home-grown brands.
A small team building loyalty software for the businesses big platforms ignore.
For the rest of India's brands.
We grew up watching the cafes, bakeries, and boutiques around us — the home-grown brands that run on regulars, on word of mouth, on the founder knowing every customer's name.
These businesses don't lose because their food isn't great or their products aren't loved. They lose because keeping customers coming back takes time they don't have, and the tools built for the job are priced for chains 10 times their size.
So we built YBES for the rest. The 3-outlet cafe. The 2-store boutique. The home-grown food brand with big plans and a small team. Loyalty, automation, and retention — designed for businesses run by founders, not marketing departments.
Today, home-grown brands across South India run on YBES. We're just getting started.
Make repeat business the default for India's home-grown brands.
Every cafe, bakery, and boutique deserves the tools the big chains have. YBES exists to make that happen — at a price they can actually afford.
Every multi-outlet home-grown brand in India runs YBES.
The way every restaurant runs Petpooja. We're building the retention layer of the Indian retail stack.
The principles behind YBES.
Five things we hold as true, every day, in every decision.
Customers, not users
We're not building software for clicks. We're building it so a customer feels remembered. That's the measure.
Built for the way India runs
Onam. Diwali. Vishu. Eid. Multi-outlet from day one. WhatsApp-first. Pricing in rupees. YBES is built for India, not adapted to it.
Simple beats clever
The founder running a 3-outlet bakery doesn't need a 200-feature dashboard. She needs the 5 things that make her customers come back. We focus there.
Honest pricing
No surprise fees. No annual lock-ins. Free tier means free. We win when our customers grow — not when they're confused.
Compounding, not blitzing
We're not chasing scale at any cost. We're building a product that gets better every month, used by businesses that get better every month. Slow and right beats fast and broken.
A small team. Big mission.
Engineers, designers, marketers, and operators — building YBES from Kozhikode, Kerala.
We're a small, focused team building YBES end-to-end — from the engineering that powers multi-outlet loyalty, to the design that makes it feel like yours, to the customer success that makes sure it works for your brand.
We don't believe in big teams that move slowly. We believe in small teams that ship every week, listen to customers daily, and build the product the way it should have always been built.
Home-grown brands across Kerala, Mysore, and Bangalore — and growing.
Where we work
Kozhikode, Kerala, India
Remote-first team. Headquartered in Kerala.
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