The best time to send a campaign (backed by Indian data)

The same message, sent two hours apart, can convert at wildly different rates. Timing isn't a detail — it's half the campaign.

Match the send to the craving

• ✓Cafes: 8–10am (the coffee decision) and 4–6pm (the evening treat).
• ✓Restaurants: 11am–12pm for lunch, 6–7:30pm for dinner.
• ✓Boutiques: weekday evenings and Saturday mornings, when people plan to shop.

A birthday latte offer at 8am gets acted on that morning. The same message at 3pm gets forgotten by 4.

Let automation handle it

The beauty of automated campaigns is you set the ideal send window once and every future message respects it — no more guessing or firing at midnight.